Category Archives: Marketing

Narrowing Your Marketing Focus

Are you trying to market to anyone and everyone that might even remotely have a need for your services?  Rather than spreading your time, energy, and marketing budget so impossibly thin, focusing on one or two very specific segments of … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Make Your Marketing Stick!

When you run a real estate business, it’s hard to be objective about marketing. Everyone promises exposure. Everyone offers to boost your client list. Maybe it’s time to think outside the box and try a tactic that’s guaranteed to keep … Continue reading

Posted in Marketing | Tagged | Leave a comment

Lights, Camera, Action!

The Power of Sharing a Video & Client Testimonial When a potential client is searching for a real estate brokerage or agent, what sets you apart in their minds from the competition?  Consumers expect real estate professionals to pat themselves … Continue reading

Posted in Marketing | Tagged | Leave a comment

A Perfect Balance

Blaise Pascal once wrote to a friend saying: ‘I have written you a long letter as I do not have time to write a short one’. This embodies a perennial problem – that often key messages are lost in a … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Photo Fabulousness or Flub?

Real estate is an inherently visual business. Your clients want to see every square inch of a home they are considering buying and sellers want their homes to look better than brand new. There are so many opportunities to share … Continue reading

Posted in Buying and Selling, Marketing | Tagged , | Leave a comment

Direct Mail in a Digital World

With a mobile phone in every pocket and more computers than people in many homes, it’s no wonder so many real estate professionals turn to online marketing. But that doesn’t mean we should skip the basics! Direct mailing can still … Continue reading

Posted in Marketing | Tagged | Leave a comment

Facebook Ads for Realtors

As a real estate professional, you are continually asking prospects for information. You want contact information to follow up with them, information about their current living situation, and their plans on future moves. Collecting, processing, and using that information is … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Marketing Lesson in Aesop’s Tale

Advertise, advertise, advertise… Whether it’s a new listing, recent event, or lead cultivation, there’s always something more to say and other eyes to see it for real estate professionals. In the digital communication age, instant conversations are a powerful tool. … Continue reading

Posted in Marketing | Tagged , | Leave a comment

Is Direct Mail Too Old School For Real Estate?

The real estate agent’s toolbox of marketing ideas and lead creation and conversion tactics seems to be overflowing. Social media has opened so many doors for instantly and meaningfully connecting with buyers and sellers, that it may seem all you … Continue reading

Posted in Marketing | Tagged , | Leave a comment

YouTube Use in Real Estate

YouTube is an excellent tool to post and distribute videos; used appropriately it can work effectively in the real estate realm. Why Do They Work YouTube was acquired by Google in 2006.  Since then, YouTube videos have been a large … Continue reading

Posted in Marketing | Tagged , | Leave a comment