Tag Archives: real estate marketing

Make Your Marketing Stick!

When you run a real estate business, it’s hard to be objective about marketing. Everyone promises exposure. Everyone offers to boost your client list. Maybe it’s time to think outside the box and try a tactic that’s guaranteed to keep … Continue reading

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A Perfect Balance

Blaise Pascal once wrote to a friend saying: ‘I have written you a long letter as I do not have time to write a short one’. This embodies a perennial problem – that often key messages are lost in a … Continue reading

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Facebook Ads for Realtors

As a real estate professional, you are continually asking prospects for information. You want contact information to follow up with them, information about their current living situation, and their plans on future moves. Collecting, processing, and using that information is … Continue reading

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Marketing Lesson in Aesop’s Tale

Advertise, advertise, advertise… Whether it’s a new listing, recent event, or lead cultivation, there’s always something more to say and other eyes to see it for real estate professionals. In the digital communication age, instant conversations are a powerful tool. … Continue reading

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Is Direct Mail Too Old School For Real Estate?

The real estate agent’s toolbox of marketing ideas and lead creation and conversion tactics seems to be overflowing. Social media has opened so many doors for instantly and meaningfully connecting with buyers and sellers, that it may seem all you … Continue reading

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Your Site, Your Voice

This year, people have been more comfortable entering the real estate market, making it more important than ever for you to stand out from other real estate competition. One way to accomplish this is fine tuning your website. More than … Continue reading

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Marketing to Generation Y

We’ve all seen (or have) those kids who can’t seem to be torn away from their electronics. They text, tweet, and post non-stop. While those of home-buying age aren’t generally that attached to their smart phones, they nevertheless play an … Continue reading

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LinkedIn Practices for Business

    Social media is a recognized power in today’s marketing world. People are freely joining and expressing their interests via their profile. The ability to reach people on both en masse and individually with that level of information about … Continue reading

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Using Social Media Effectively

  As a real estate professional, you know the importance of reaching out to as many people as possible.  The web is clearly a way to find new clients, so you likely have a website and a Facebook page.  Think … Continue reading

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Apps That Give Buyers A Vision of Their Home

We all have our strengths and weaknesses… and not all buyers have the ability to see past rooms of a home as they exist, to what they have the potential to actually BE. The iLiving app can help your clients … Continue reading

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